For Immediate Release
Contact: Marni Epstein, Vice President of Marketing
SoundOff Signal® Announces Executive Leadership Promotions To Drive Continued Growth
HUDSONVILLE, Michigan, August 10, 2021 – SoundOff Signal, a global leader in vehicle LED lighting, controls systems and electronic warning solutions for the emergency vehicle, amber, and government markets announced the promotions of Kurt Borgman to vice president of operations and supply chain and Eric Asselin to vice president of product development, program management and quality.
Kurt joined SoundOff Signal in 2020 as the senior director of supply chain and materials. Prior to joining SoundOff, Kurt had 26 years of materials experience in Automotive OEM and Tier 1 with Johnson Controls and Yanfeng Automotive Interiors. He held many different roles throughout his career, including director of supply chain covering 26 plants throughout North America and as materials manager for Johnson Controls. Kurt graduated from Western Michigan University with his Bachelors in Business Administration, Finance and Economics.
Eric joined SoundOff in the first quarter of 2021 as the senior director of product development. Eric has 28 years of engineering experience in Automotive Tier 1 with Prince, Johnson Controls, and Yanfeng Automotive Interiors. He held many different roles throughout his career with increasing responsibility, including engineering executive director for North America. Eric graduated from The University of Michigan with his Bachelors in Mechanical Engineering and has his MBA from Western Michigan University.
“The past couple of years brought significant challenges to the automotive industry and beyond. Bringing in experienced leaders like Kurt and Eric helps us not only weather these challenges but continue our market share growth as a world class lighting and controls manufacturer,” comments Bryan Nyeholt, president. “Kurt and Eric not only bring extensive experience in automotive-grade quality, best practices, and continuous improvement but also personify our culture at SoundOff Signal which is really the secret to our success”.
About SoundOff Signal
SoundOff Signal is a world-class manufacturer of high-quality vehicle lighting and control safety solutions serving a wide range of customers globally. Our employees create intelligent, efficient, and smartly designed safety solutions that work seamlessly together to improve vehicle visibility when it is needed most. We are committed to our customers and employees by creating value through a strategic focus on innovation and quality within our business segments, leading us to more than 25 years of consecutive growth. For additional information, please visit www.soundoffsignal.com or follow us on Facebook, Instagram, YouTube and LinkedIn.