We are committed to providing our customers with superior products and services, produced in an environment of continuous improvement, that meet or exceed their requirements and expectations for quality and delivery.

Company History

The seeds of SoundOff Signal were planted across safety solutions industries in West Michigan in 1992, when George Boerigter took the reins of a small motorcycle flasher startup. He branched out to emergency vehicles and, by the 2000s, the company had expanded its offering of high technology safety solutions across the globe.

Today SoundOff Signal has matured into an integrated, strategic lighting & controls manufacturer with approximately 400 employees across our Corporate Headquarters & Customer Center in Hudsonville, MI.

Company Mission

The mission of SoundOff Signal is to provide our customers with superior products and services that meet or exceed their expectations for delivery, quality, and cost-effectiveness. We are committed to our customers through continuous improvement in on-time delivery of quality products; our employees through continuous improvement in their standard of living; our shareholders through continuous improvement of their return on assets; our community through social and environmental responsibility and our strategic business partners through a mutually beneficial growth and business development strategy.

Core Values

• Building Trust
• A passion for Outstanding Customer Service
• A “Live Excellence” Attitude
• An Encouraged Entrepreneurial Spirit

This winning formula, coupled with a passion to serve, is what propels us to deliver solutions that create safer, more productive working environments to the markets we serve. This formula has also provided us with the good fortune of experiencing 25 years of uninterrupted sales growth.

SoundOff Signal is an ESOP, employee owned company. Each individual understands the freedom and discipline that is required to run an entrepreneurial company.

Affiliations

ATSSA – American Traffic Safety Services Association
AIAG – Automotive Industry Action Group
ASQ – American Society of Quality
GSA – General Services Administration
IEEE – Institute of Electrical and Electronics Engineers
IPC – Association Connecting Electronics Industries
NFPA – National Fire Protection Association
SAE – Society of Automotive Engineers
SEMA – Specialty Equipment Manufacturers Association
TSEI – Transportation Safety Equipment Institute
WMWTA – West Michigan World Trade Association
World Affairs Council of West Michigan
VAGTC – Van Andel Global Trade Center

*Note: Association membership are through SoundOff Signal or SoundOff Signal employees.