At SoundOff Signal, we believe in the power of showing up when it matters most. From quality, reliable products to our committed, friendly team, we are proud to serve those who care for our communities.

Our Story

Launched in 1992, SoundOff Signal began as a manufacturer of small motorcycle flashers but quickly branched out to include lighting products for emergency vehicles. By the early 2000s, SoundOff was providing high-tech safety solutions for first-responder teams worldwide. With an innovative, entrepreneurial spirit and commitment to reliable, relatable customer service, SoundOff Signal has continued to push the envelope for advancements in integrated, strategic lighting and controls for law enforcement, Fire, EMS and Amber.

While we celebrate sustained growth year over year since our inception, what makes SoundOff Signal truly unique is our team of world-class employees who exemplify excellence, quality, and trust in everything they do. Many of our employees are former first responders themselves and approach their roles with a deep sense of recognition for their importance and responsibility for optimal function. We are proud to have over 400 employees between our Corporate Headquarters and our Customer Center in Hudsonville, MI, and now manufacture products for customers across the globe. Our products are there, “when you need it the most,” and so is our team. 

Our Mission

The mission of SoundOff Signal is to provide our customers with superior products and services that meet or exceed their expectations for delivery, quality, and cost-effectiveness. We are committed to our customers through continuous improvement in on-time delivery of quality products; our employees through continuous improvement in their standard of living; our shareholders through continuous improvement of their return on assets; our community through social and environmental responsibility and our strategic business partners through a mutually beneficial growth and business development strategy.

Our Values

• Trustworthiness
• Passionate, Outstanding Customer Service
• A “Live Excellence” Attitude
• Innovation

SoundOff Signal is an employee-owned company where each individual understands the freedom and discipline required to run an entrepreneurial company. These values have guided us through the past thirty years of business and continue to bring us the privilege of serving incredible customers.

Our Products

Every product and feature is designed with one purpose in mind: to protect and communicate when it matters most. Our team of engineers bring a robust suite of disciplines including firmware, software, electrical, mechanical, and more. With specific expertise in quality and lighting, we can design, prototype, and validate all within our state of the art facilities. The innovative spirit of SoundOff Signal has rapidly advanced product technology, becoming the premier choice for OEMs, Emergency Vehicles, Amber, and Off-Road. Ground-breaking products include mpower line of silicone lenses, advancements in 3-wire, and nFUSE light bar functionality. Our vehicle control system, bluePRINT, ensures fleets have the insights and tools they need to perform on the front lines. As a SoundOff Signal customer, you have access to best-in-class software, hardware and services, including PC application updates, smart technology, vehicle analytics, and tech services.

Our Community

We are proud to be a global company with local roots. Headquartered in Hudsonville, MI, our facilities of over 190,000 square foot are home to operations, on-site manufacturing, and customer service. Our 400 employees also boast 30% ownership of the company and are integrally a part of the direction, impact, and future of SoundOff Signal. 

Our team not only invests in our company, but also the community. We are active with the Hudsonville Chamber of Commerce, Hand2Hand, Lakeshore Advantage, the Boerigter Center for Career and Calling and many local trade organizations.

Affiliations

ATSSA – American Traffic Safety Services Association
AIAG – Automotive Industry Action Group
ASQ – American Society of Quality
GSA – General Services Administration

FAMA  – Fire Apparatus Manufacturers’ Association
IEEE – Institute of Electrical and Electronics Engineers
IPC – Association Connecting Electronics Industries
NFPA – National Fire Protection Association
SAE – Society of Automotive Engineers
SEMA – Specialty Equipment Manufacturers Association
TSEI – Transportation Safety Equipment Institute
WMWTA – West Michigan World Trade Association
World Affairs Council of West Michigan
VAGTC – Van Andel Global Trade Center

*Note: Association membership are through SoundOff Signal or SoundOff Signal employees.